KEVANI 2022 predictions featured on Forbes
Kevin Bartanian, CEO & Founder, Kevani
“Advertisers will invest in one-of-a-kind, unique assets that will gain momentum in major U.S. cities. With newly formed OOH 3D digital content companies around the world and the availability of full-motion displays in city centers, the “arresting” sensation will continue in 2022 and we will push the envelope on our platforms. More than two-thirds of American traveler’s plan to "go big" during their 2022 getaway, with domestic-only travel plans being the most popular. This will continue to result in more revenue in the OOH sector as advertisers find ways to reach their audience. The pandemic brought first-time advertisers to our platforms, 2022 will be no different. As we continue to increase our industry's market share, new categories like fintech, NFTs, crypto (with their supporting companies), and online sports betting categories will continue to flourish.”
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