KEVANI wins an advertising sales contract for “Fig Spectacular,” an oversized full-motion digital display in Los Angeles.

The display is located in the highly desirable South Park district of Downtown Los Angeles, reaching key audiences in the city center. 

Los Angeles, CA. KEVANI, Inc. (“KEVANI”) — LA’s market leader in out-of-home media sales and development has signed a multi-year agreement to represent an iconic billboard in Downtown Los Angeles. Branded by KEVANI as ‘Fig Spectacular,’ the display will offer an unparalleled advertising opportunity in the heart of the entertainment district. An introductory video can be found here.

The rare full-motion media display is located at Figueroa Street & Chick Hearn Court, one of the most highly trafficked intersections in Downtown Los Angeles. Positioned in South Park, Fig Spectacular is surrounded by upscale restaurants, hotels, and residences, as well as world-class destinations such as LA Live and Microsoft Theater.  Facing Figueroa Street, the highly visible display sits directly across the entrance of the famous Crypto.com arena. The asset is placed above a lively intersection bustling at all hours of the day with both pedestrian and vehicular traffic, giving brands an opportunity to place their campaigns in front of an audience of millions each month.

Planned for launch in early March 2023, Fig Spectacular will be 1,300 sq ft and feature a vivid 8mm pitch high-resolution display that will deliver over 28 million impressions per month.

Kevin Bartanian, CEO and Founder of KEVANI said, “We are delighted to have been awarded the media sales contract at this highly recognizable locale. This exciting new agreement is an important win for us and a complementary addition to our existing world-class advertising assets. Los Angeles is simply unrivaled when it comes to out-of-home audiences.” 

Fig Spectacular adds to KEVANI’s growing portfolio of iconic media destinations in Los Angeles. With over 16 faces in Downtown LA, a combination of full-motion spectaculars and large-scale murals, KEVANI has cemented its standing as the preeminent iconic out-of-home media leader in the region. The media company has curated a collection of assets that combine prime locations and premium technology to deliver the very best opportunities for brand partners such as Hermes, Apple, Porsche, American Express, and more.

KEVANI's growing collection of advertising locations includes The Trio Los Angeles, The Towers®, Sunset Limelight®, WEHO Quartet, i10 Beacon®, i5 Pillars, SoHo Spectacle, The Sunset Wallscape, and 2nd & PCH. For more information, please visit www.kevani.com/media  

About KEVANI

KEVANI is an out-of-home (OOH) media sales organization that promotes national and local brands through innovative outdoor advertising destinations. Our inventory provides a unique opportunity for our brand and agency partners to captivate their audience. We started KEVANI because we want to bring value to our medium, from the development of new destinations to the way the medium is sold. Simply put, our mission is to transform our industry and we do so by adhering to our Mission Statement.

For more information, please visit www.kevani.com