Advancing Purpose Through Visibility
Jan 5, 2026

KEVANI Pro Bono Initiative 2025 Impact Update By Diana Serrano
When we launched KEVANI’s pro bono initiative in 2023, it was rooted in a clear conviction: access to premium digital media should not be limited to those with the largest budgets. It should also serve organizations doing vital work for our communities.
In 2025, that commitment remained central to how we operated, and I am proud of the meaningful impact our team delivered this year.
2025 Impact at a Glance
Throughout 2025, KEVANI donated premium digital advertising space to 10 nonprofit organizations, extending their reach across high visibility placements in Los Angeles and other key markets.
This year’s efforts resulted in:
11,025,145 impressions delivered
$98,661 in donated media value
Every campaign received the same level of strategic planning, care, and execution we bring to our commercial partnerships.
Organizations We Supported in 2025
Our pro bono partners this year represented a wide range of missions, including health, housing, food access, education, and the arts:
Wings For Life Foundation
Charity Water
Habitat for Humanity
Food Forward
The Association of Migraine Disorders
First City Credit Union Christmas in July
Art Share LA
Create Now
AIDS Healthcare Foundation
Assisted Dogs of the West
Each organization was thoughtfully matched with placements designed to maximize awareness and engagement during key moments for their cause.
Why This Work Matters
For me, this initiative is about more than media metrics. It is about using our platform responsibly and intentionally to support organizations that create real and lasting change.
The results from 2025 reflect the power of visibility when it is paired with purpose. They represent conversations sparked, awareness expanded, and missions amplified.
I am incredibly grateful to our team for continuing to champion this work and to our nonprofit partners for trusting us with their stories. As we look ahead, we remain committed to growing this initiative and deepening its impact in the years to come.