The Towers®
the-towers
34.012639
-118.280421
los-angeles-ca
Digital
34.0435
-118.2731
1
The Trio®
the-trio
33.959695
-118.343847
inglewood-ca
Full Motion
0
0
1
Squareview®
squareview
40.759541
-73.984256
new-york-city-ny
Full Motion
0
0
1
DTLA Pairing®
dtla-pairing
34.037692
-118.270183
los-angeles-ca
Digital
34.045081
-118.269617
1
Fig Spectacular®
fig-spectacular
34.0439
-118.2653544
los-angeles-ca
Full Motion
0
0
0
South Bay Pairing®
south-bay-pairing
33.872361
-118.268458
carson-ca
Digital
33.831
-118.25442
1
WEHO Quartet®
weho-quartet
34.0905
-118.3765
west-hollywood-ca
Vinyl
0
0
1
405 Storyboard®
405-storyboard
33.977417
-118.39028
los-angeles-ca
Vinyl
0
0
1
Melrose Lights® | East
melrose-lights-east
34.083376
-118.347636
los-angeles-ca
Digital
0
0
1
Melrose Lights® | West
melrose-lights-west
34.083905
-118.36367
los-angeles-ca
Digital
0
0
1
i10 Beacon®
i10-beacon
34.068697
-117.604491
ontario-ca
Digital
0
0
1
Bricklights®
bricklights
33.8960644
-118.0501158
norwalk-ca
Digital
0
0
1
The Landmark 105®
landmark-105
33.927395
-118.214256
lynwood-ca
Digital
0
0
1
K Town Duet®
k-town-duet
34.0634
-118.2991
los-angeles-ca
Digital
34.0634
-118.2981
1
Nexus
nexus
33.915905
-118.32634
gardena-ca
Full Motion
0
0
1
Wilshire Gateway®
wilshire-gateway
34.061979
-118.28689
los-angeles-ca
Digital
0
0
1
Baltimore Duo®
baltimore-duo
39.287764
-76.618131
baltimore-md
Full Motion
39.289178
-76.618188
1
The Hollywood Crossing
the-hollywood-crossing
34.1019
-118.3121
hollywood-ca
Vinyl
0
0
1
The Sunset Wallscape
the-sunset-wallscape
34.0982
-118.356
hollywood-ca
Vinyl
0
0
1
Grand Central Murals
grand-central-murals
34.050477
-118.24874
los-angeles-ca
Handpaint
34.050985
-118.249527
1
The Triangle Spectacular
the-triangle-spectacular
33.643161
-117.917106
costa-mesa-ca
Vinyl
0
0
1
i5 Pillars®
i5-pillars
33.8802563
-118.0234462
la-mirada-ca
Digital
33.8788
-118.0204
1
SoHo Spectacle
soho-spectacle
40.720326
-73.999876
new-york-city-ny
Vinyl
0
0
1
Westside Spotlight
westside-spotlight
33.9779187
-118.3918494
los-angeles-ca
Vinyl
0
0
1
The Towers®
the-towers
34.012639
-118.280421
los-angeles-ca
Digital
34.0435
-118.2731
1
The Trio®
the-trio
33.959695
-118.343847
inglewood-ca
Full Motion
0
0
1
Squareview®
squareview
40.759541
-73.984256
new-york-city-ny
Full Motion
0
0
1
DTLA Pairing®
dtla-pairing
34.037692
-118.270183
los-angeles-ca
Digital
34.045081
-118.269617
1
Fig Spectacular®
fig-spectacular
34.0439
-118.2653544
los-angeles-ca
Full Motion
0
0
0
South Bay Pairing®
south-bay-pairing
33.872361
-118.268458
carson-ca
Digital
33.831
-118.25442
1
WEHO Quartet®
weho-quartet
34.0905
-118.3765
west-hollywood-ca
Vinyl
0
0
1
405 Storyboard®
405-storyboard
33.977417
-118.39028
los-angeles-ca
Vinyl
0
0
1
Melrose Lights® | East
melrose-lights-east
34.083376
-118.347636
los-angeles-ca
Digital
0
0
1
Melrose Lights® | West
melrose-lights-west
34.083905
-118.36367
los-angeles-ca
Digital
0
0
1
i10 Beacon®
i10-beacon
34.068697
-117.604491
ontario-ca
Digital
0
0
1
Bricklights®
bricklights
33.8960644
-118.0501158
norwalk-ca
Digital
0
0
1
The Landmark 105®
landmark-105
33.927395
-118.214256
lynwood-ca
Digital
0
0
1
K Town Duet®
k-town-duet
34.0634
-118.2991
los-angeles-ca
Digital
34.0634
-118.2981
1
Nexus
nexus
33.915905
-118.32634
gardena-ca
Full Motion
0
0
1
Wilshire Gateway®
wilshire-gateway
34.061979
-118.28689
los-angeles-ca
Digital
0
0
1
Baltimore Duo®
baltimore-duo
39.287764
-76.618131
baltimore-md
Full Motion
39.289178
-76.618188
1
The Hollywood Crossing
the-hollywood-crossing
34.1019
-118.3121
hollywood-ca
Vinyl
0
0
1
The Sunset Wallscape
the-sunset-wallscape
34.0982
-118.356
hollywood-ca
Vinyl
0
0
1
Grand Central Murals
grand-central-murals
34.050477
-118.24874
los-angeles-ca
Handpaint
34.050985
-118.249527
1
The Triangle Spectacular
the-triangle-spectacular
33.643161
-117.917106
costa-mesa-ca
Vinyl
0
0
1
i5 Pillars®
i5-pillars
33.8802563
-118.0234462
la-mirada-ca
Digital
33.8788
-118.0204
1
SoHo Spectacle
soho-spectacle
40.720326
-73.999876
new-york-city-ny
Vinyl
0
0
1
Westside Spotlight
westside-spotlight
33.9779187
-118.3918494
los-angeles-ca
Vinyl
0
0
1
The Towers®
the-towers
34.012639
-118.280421
los-angeles-ca
Digital
34.0435
-118.2731
1
The Trio®
the-trio
33.959695
-118.343847
inglewood-ca
Full Motion
0
0
1
Squareview®
squareview
40.759541
-73.984256
new-york-city-ny
Full Motion
0
0
1
DTLA Pairing®
dtla-pairing
34.037692
-118.270183
los-angeles-ca
Digital
34.045081
-118.269617
1
Fig Spectacular®
fig-spectacular
34.0439
-118.2653544
los-angeles-ca
Full Motion
0
0
0
South Bay Pairing®
south-bay-pairing
33.872361
-118.268458
carson-ca
Digital
33.831
-118.25442
1
WEHO Quartet®
weho-quartet
34.0905
-118.3765
west-hollywood-ca
Vinyl
0
0
1
405 Storyboard®
405-storyboard
33.977417
-118.39028
los-angeles-ca
Vinyl
0
0
1
Melrose Lights® | East
melrose-lights-east
34.083376
-118.347636
los-angeles-ca
Digital
0
0
1
Melrose Lights® | West
melrose-lights-west
34.083905
-118.36367
los-angeles-ca
Digital
0
0
1
i10 Beacon®
i10-beacon
34.068697
-117.604491
ontario-ca
Digital
0
0
1
Bricklights®
bricklights
33.8960644
-118.0501158
norwalk-ca
Digital
0
0
1
The Landmark 105®
landmark-105
33.927395
-118.214256
lynwood-ca
Digital
0
0
1
K Town Duet®
k-town-duet
34.0634
-118.2991
los-angeles-ca
Digital
34.0634
-118.2981
1
Nexus
nexus
33.915905
-118.32634
gardena-ca
Full Motion
0
0
1
Wilshire Gateway®
wilshire-gateway
34.061979
-118.28689
los-angeles-ca
Digital
0
0
1
Baltimore Duo®
baltimore-duo
39.287764
-76.618131
baltimore-md
Full Motion
39.289178
-76.618188
1
The Hollywood Crossing
the-hollywood-crossing
34.1019
-118.3121
hollywood-ca
Vinyl
0
0
1
The Sunset Wallscape
the-sunset-wallscape
34.0982
-118.356
hollywood-ca
Vinyl
0
0
1
Grand Central Murals
grand-central-murals
34.050477
-118.24874
los-angeles-ca
Handpaint
34.050985
-118.249527
1
The Triangle Spectacular
the-triangle-spectacular
33.643161
-117.917106
costa-mesa-ca
Vinyl
0
0
1
i5 Pillars®
i5-pillars
33.8802563
-118.0234462
la-mirada-ca
Digital
33.8788
-118.0204
1
SoHo Spectacle
soho-spectacle
40.720326
-73.999876
new-york-city-ny
Vinyl
0
0
1
Westside Spotlight
westside-spotlight
33.9779187
-118.3918494
los-angeles-ca
Vinyl
0
0
1
By commissioning original studies and curating leading industry research, KEVANI offers a perspective that goes beyond trends to uncover how audiences engage with out-of-home in today’s cultural landscape. This collection brings together knowledge that informs strategy, inspires creativity, and empowers partners to make decisions with vision and confidence.
By commissioning original studies and curating leading industry research, KEVANI offers a perspective that goes beyond trends to uncover how audiences engage with out-of-home in today’s cultural landscape. This collection brings together knowledge that informs strategy, inspires creativity, and empowers partners to make decisions with vision and confidence.
By commissioning original studies and curating leading industry research, KEVANI offers a perspective that goes beyond trends to uncover how audiences engage with out-of-home in today’s cultural landscape. This collection brings together knowledge that informs strategy, inspires creativity, and empowers partners to make decisions with vision and confidence.
The role of out-of-home in ad retention & creative fatigue.
In a world where people are inundated with constant advertising messages, KEVANI wanted to understand consumers’ retention and perception after ad exposure.
We commissioned a study to investigate this notion, with a focus on prime (digital and full-motion) and standard (non-digital placements and murals) out-of-home (OOH) advertising placements and their relation to consumers’ cognitive load. Our study can help both brands and agencies predict campaign performance and provide metrics for the effectiveness of an OOH placement for ad retention using the same methodology.
The role of out-of-home in ad retention & creative fatigue.
In a world where people are inundated with constant advertising messages, KEVANI wanted to understand consumers’ retention and perception after ad exposure.
We commissioned a study to investigate this notion, with a focus on prime (digital and full-motion) and standard (non-digital placements and murals) out-of-home (OOH) advertising placements and their relation to consumers’ cognitive load. Our study can help both brands and agencies predict campaign performance and provide metrics for the effectiveness of an OOH placement for ad retention using the same methodology.
The role of out-of-home in ad retention & creative fatigue.
In a world where people are inundated with constant advertising messages, KEVANI wanted to understand consumers’ retention and perception after ad exposure.
We commissioned a study to investigate this notion, with a focus on prime (digital and full-motion) and standard (non-digital placements and murals) out-of-home (OOH) advertising placements and their relation to consumers’ cognitive load. Our study can help both brands and agencies predict campaign performance and provide metrics for the effectiveness of an OOH placement for ad retention using the same methodology.
Research highlights.
Research highlights.
Research highlights.
Experiment.
104 participants were randomized into two groups and were exposed to KEVANI prime sites, which include digital and full-motion, and KEVANI standard sites, which include non-digital and murals, comparing it with other sites with similar specs.
Experiment.
104 participants were randomized into two groups and were exposed to KEVANI prime sites, which include digital and full-motion, and KEVANI standard sites, which include non-digital and murals, comparing it with other sites with similar specs.
Experiment.
104 participants were randomized into two groups and were exposed to KEVANI prime sites, which include digital and full-motion, and KEVANI standard sites, which include non-digital and murals, comparing it with other sites with similar specs.
Findings.
Findings clearly showed that KEVANI prime and standard sites resulted in lower cognitive load when compared to other sites with similar specs. Lower cognitive load is crucial for ad retention and perception, and in the long run combating creative fatigue.
Findings.
Findings clearly showed that KEVANI prime and standard sites resulted in lower cognitive load when compared to other sites with similar specs. Lower cognitive load is crucial for ad retention and perception, and in the long run combating creative fatigue.
Findings.
Findings clearly showed that KEVANI prime and standard sites resulted in lower cognitive load when compared to other sites with similar specs. Lower cognitive load is crucial for ad retention and perception, and in the long run combating creative fatigue.
Excitement levels.
Per excitement levels, both prime sites and standard sites scored significantly higher for KEVANI locations when compared to other sites. This demonstrates that the placements are an integral part of campaign effectiveness.
Excitement levels.
Per excitement levels, both prime sites and standard sites scored significantly higher for KEVANI locations when compared to other sites. This demonstrates that the placements are an integral part of campaign effectiveness.
Excitement levels.
Per excitement levels, both prime sites and standard sites scored significantly higher for KEVANI locations when compared to other sites. This demonstrates that the placements are an integral part of campaign effectiveness.
Memory recall.
The sites with low cognitive load had a higher memory recall during a surprise memory test and a higher brand recall rate, further proving the value of brands utilizing iconic placements in Los Angeles to stand out from the crowd.
Memory recall.
The sites with low cognitive load had a higher memory recall during a surprise memory test and a higher brand recall rate, further proving the value of brands utilizing iconic placements in Los Angeles to stand out from the crowd.
Memory recall.
The sites with low cognitive load had a higher memory recall during a surprise memory test and a higher brand recall rate, further proving the value of brands utilizing iconic placements in Los Angeles to stand out from the crowd.
