The Towers®

the-towers

34.012639

-118.280421

los-angeles-ca

Digital

34.0435

-118.2731

The Trio®

the-trio

33.959695

-118.343847

inglewood-ca

Full Motion

33.959695

-118.343847

Squareview®

squareview

40.759541

-73.984256

new-york-city-ny

Full Motion

40.759541

-73.984256

DTLA Pairing®

dtla-pairing

34.037692

-118.270183

los-angeles-ca

Digital

34.045081

-118.269617

Bloom on Third

bloom-on-third

34.071036

-118.359146

los-angeles-ca

Digital

34.071036

-118.359146

Fig Spectacular®

fig-spectacular

34.0439

-118.2653544

los-angeles-ca

Full Motion

34.0439

-118.2653544

South Bay Pairing®

south-bay-pairing

33.872361

-118.268458

carson-ca

Digital

33.831

-118.25442

Melrose Lights® | West

melrose-lights-west

34.083905

-118.36367

los-angeles-ca

Digital

34.083905

-118.36367

Melrose Lights® | East

melrose-lights-east

34.083376

-118.347636

los-angeles-ca

Digital

34.083376

-118.347636

WEHO Quartet®

weho-quartet

34.0905

-118.3765

west-hollywood-ca

Vinyl

405 Storyboard®

405-storyboard

33.977417

-118.39028

los-angeles-ca

Vinyl

33.977417

-118.39028

i10 Beacon®

i10-beacon

34.068697

-117.604491

ontario-ca

Digital

34.068697

-117.604491

Bricklights®

bricklights

33.8960644

-118.0501158

norwalk-ca

Digital

33.8960644

-118.0501158

The Landmark 105®

landmark-105

33.927395

-118.214256

lynwood-ca

Digital

33.927395

-118.214256

K Town Duet®

k-town-duet

34.0634

-118.2991

los-angeles-ca

Digital

34.0634

-118.2981

Vue

vue

34.063659

-118.304269

los-angeles-ca

Digital

34.063659

-118.304269

Nexus

nexus

33.915905

-118.32634

gardena-ca

Full Motion

33.915905

-118.32634

Wilshire Gateway®

wilshire-gateway

34.061979

-118.28689

los-angeles-ca

Digital

34.061979

-118.28689

The Hollywood Crossing

the-hollywood-crossing

34.1019

-118.3121

hollywood-ca

Vinyl

34.1019

-118.3121

The Sunset Wallscape

the-sunset-wallscape

34.0982

-118.356

hollywood-ca

Vinyl

34.0982

-118.356

Grand Central Murals

grand-central-murals

34.050477

-118.24874

los-angeles-ca

Handpaint

34.050985

-118.249527

The Triangle Spectacular

the-triangle-spectacular

33.643161

-117.917106

costa-mesa-ca

Vinyl

33.643161

-117.917106

i5 Pillars®

i5-pillars

33.8802563

-118.0234462

la-mirada-ca

Digital

33.8788

-118.0204

SoHo Spectacle

soho-spectacle

40.720326

-73.999876

new-york-city-ny

Vinyl

40.720326

-73.999876

Westside Spotlight

westside-spotlight

33.9779187

-118.3918494

los-angeles-ca

Vinyl

33.9779187

-118.3918494

Research

The foundation of effective storytelling.

Explore

By commissioning original studies and curating leading industry research, KEVANI offers a perspective that goes beyond trends to uncover how audiences engage with out-of-home in today’s cultural landscape. This collection brings together knowledge that informs strategy, inspires creativity, and empowers partners to make decisions with vision and confidence.

The role of out-of-home in ad retention & creative fatigue.

In a world where people are inundated with constant advertising messages, KEVANI wanted to understand consumers’ retention and perception after ad exposure.

We commissioned a study to investigate this notion, with a focus on prime (digital and full-motion) and standard (non-digital placements and murals) out-of-home (OOH) advertising placements and their relation to consumers’ cognitive load. Our study can help both brands and agencies predict campaign performance and provide metrics for the effectiveness of an OOH placement for ad retention using the same methodology.

Download full study

The role of out-of-home in ad retention & creative fatigue.

In a world where people are inundated with constant advertising messages, KEVANI wanted to understand consumers’ retention and perception after ad exposure.

Download full study

The role of out-of-home in ad retention & creative fatigue.

In a world where people are inundated with constant advertising messages, KEVANI wanted to understand consumers’ retention and perception after ad exposure.

Download full study

Research highlights.

Experiment.

104 participants were randomized into two groups and were exposed to KEVANI prime sites, which include digital and full-motion, and KEVANI standard sites, which include non-digital and murals, comparing it with other sites with similar specs.

Experiment.

Findings.

Findings clearly showed that KEVANI prime and standard sites resulted in lower cognitive load when compared to other sites with similar specs. Lower cognitive load is crucial for ad retention and perception, and in the long run combating creative fatigue.

Findings.

Excitement levels.

Per excitement levels, both prime sites and standard sites scored significantly higher for KEVANI locations when compared to other sites. This demonstrates that the placements are an integral part of campaign effectiveness.

Excitement levels.

Memory recall.

The sites with low cognitive load had a higher memory recall during a surprise memory test and a higher brand recall rate, further proving the value of brands utilizing iconic placements in Los Angeles to stand out from the crowd.