Launching in Q4 2024, Melrose Lights | West will complement the existing Melrose Lights unit, offering brands a prime advertising opportunity in a highly sought-after location.

Los Angeles, CA, July 15, 2024-- KEVANI, Inc. ("KEVANI") — a leading innovator in out of home media sales and development, proudly announces the completion of its Melrose Lights® media offering with the addition of a second digital display on Melrose Avenue in Los Angeles that is set to launch in Q4 2024.

The first Melrose Lights® display debuted in January 2024 on East Melrose Ave by La Brea Blvd, marking the largest digital media presence in the heart of the Melrose Arts District, featuring dynamic campaigns from Verizon, American Express, PUMA, Adidas, and many more influential brands. The second display, a 400 square foot digital screen, is scheduled to launch in Q4 2024, and is strategically located between La Cienega Blvd and Fairfax Ave. The two media displays will bookend Melrose Avenue one mile apart from each other, providing advertisers with an unmatched opportunity to target audiences at both ends of one of Los Angeles' most vibrant streets.

Nestled among trendy and high end boutiques, streetwear stores and a bustling dining scene, the new display is poised to capture the attention of both vehicular traffic heading from West Hollywood and Beverly Hills, as well as pedestrians exploring the famous avenue. The new-to-market media offering will feature a 6mm pitch resolution, operate 24/7, and will deliver over one million monthly impressions.

The addition of the second Melrose Lights® display solidifies KEVANI’s position as a premier provider of cutting-edge out of home media destinations across the United States. Other notable KEVANI installations include South Bay Pairing in Los Angeles, Baltimore Duo in Baltimore, WeHo Quartet in West Hollywood, Soho Spectacle in New York City, Fig Spectacular in Downtown Los Angeles, and The Trio in Inglewood.

“Los Angeles will be home to the most exciting events in the country for the next decade, and we are proud to offer a curated media experience that serves as both a civic gesture and a promotional medium,” said Kevin Bartanian, CEO of KEVANI. “Our Melrose Lights® displays exemplify our commitment to enhancing the urban landscape while providing unmatched opportunities for our advertisers.”

About KEVANI

KEVANI is a premier out-of-home (OOH) media sales organization that elevates national and local brands through innovative outdoor advertising solutions. Our inventory provides unique opportunities for our brand and agency partners to captivate their audience. Founded with a mission to bring value to the OOH medium, KEVANI is dedicated to transforming the industry through the development of new destinations and innovative sales approaches.

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