The LED upgrade positions the media destination as the highest-resolution freeway display in Downtown Los Angeles. This milestone demonstrates the company’s commitment to best-in-class advertising assets that deliver with high visibility, energy efficiency and dynamic content.

Los Angeles, CA, February 4, 2025 / -- KEVANI, Inc. (KEVANI), a leader in digital out-of-home media development, announces a significant upgrade to one of its most iconic advertising assets, The Towers®. Known for showcasing campaigns from Fortune 100 companies, these highly sought-after displays will soon feature crystal-clear resolution on one of the busiest freeways in the country.

As part of this multi-million-dollar enhancement, scheduled for completion in March 2025, The Towers® will be upgraded to 10mm pixel pitch resolution. This upgrade will bring advertisers’ visual campaigns to life with unparalleled clarity and vibrancy, making it the highest-resolution display in the area. Each of the two structures will feature three synchronized digital displays, spanning a combined 9,400 square feet. Located strategically along Interstate 110, these wrap-around screens capture the attention of over 273 million monthly commuters and locals.

“KEVANI is driven by innovation and excellence,” said Kevin Bartanian, Founder and CEO of KEVANI. “This upgrade is more than just a technological enhancement – it’s about empowering brands to tell their stories in the most compelling way possible. We’re offering our partners an unrivaled platform to connect with millions of commuters and locals, elevating their messaging to new heights.”

This upgrade fuels KEVANI’s reputation for advertising excellence, complementing an iconic portfolio of media assets, including Fig Spectacular, The Trio, WEHO Quartet, South Bay Pairing, 405 Storyboard, Baltimore Duo, and many more. The Towers® remain a testament to KEVANI’s commitment to pushing boundaries and setting new standards for out-of-home advertising in Los Angeles.

About KEVANI

KEVANI is an out of home (OOH) media company that promotes national and local brands through innovative outdoor advertising destinations. Our inventory provides a unique opportunity for our brand and agency partners to captivate their audience.

We started KEVANI because we want to bring value to our medium, from the development of new destinations to the way the medium is sold. Simply put, our mission is to transform our industry, and we do so by adhering to our Mission Statement.

Follow KEVANI on Instagram (@kevaniusa)

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