User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are seen by millions - at home.

“#SendingLove” is a new global initiative promoting messages of love that unite communities all over the world during the fight against the effects of COVID-19. Launched by outdoor specialist Talon Outdoor, the socially-enabled DOOH campaign is facilitated by The World Out of Home Organization (WOO) and many of its member organisations and runs on advertising space donated by over 70 media owners across 153 cities making it the biggest UGC campaign ever to run on digital Out of Home.

Created by Grand Visual, the campaign encourages participants to send love to those in places they cannot travel to, by getting creative with the heart-hand symbol and uploading their pictures and locations to www.sendinglove.to. Participants are then given the option to donate to the global COVID-19 Solidarity Response Fund before receiving a photo of their picture playing on-screen in their chosen city to share with friends and family across social channels.

The campaign is facilitated by Plexus, Talon’s global OOH network, who along with their partners have built a campaign with a total OOH media value of $15 million. KEVANI is on board to help display messages of love to people in Los Angeles. The system developed by Grand Visual geo targets messages to the chosen city, connecting communities to messages of love from afar in a show of global strength and solidarity.