Digital OOH advertising is now one of the fastest-growing forms of advertising: How one advertising company has mastered it to fuel their own exponential growth.
Oct 30, 2023
According to recent studies, digital out of home advertising is one of the fastest-growing forms of advertising and is expected to grow exponentially over the next 7 years. This is largely attributed to the fact that out of home has the potential to reach consumers on a different level, offering powerful real-time connections with less advertising saturation.
Media sales and development leader, KEVANI, believes OOH will continue to do just that, and so far the bet has paid off as the company ranked #348 on the 2023 Inc. 5000 list for America's Fastest Growing Companies. The innovative business has gone from strength to strength, acquiring contracts with iconic landmarks to secure the most prestigious media assets. Recent additions to their portfolio of world-class inventory include The Towers Los Angeles®, 405 Storyboard, Melrose Lights, WeHo Quartet, SoHo Spectacle, Fig Spectacular, The Trio Los Angeles and Baltimore Duo.
Science says the key to driving great advertising results lies in choosing less saturated sites. Neuroscience studies show that in advertising environments with a high cognitive load, the human brain compensates for oversaturation by automatically paying less attention. KEVANI has built their strategy around this - selecting sites that are less saturated, with a clear line of sight, to deliver impactful results, boosting positive responses and garnering a very strong recall rate - key components that contribute to driving real-world sales. Pioneers in the OOH advertising space, KEVANI’s unique ability to foster connections between communities, brands, and architecture has earned the trust of industry heavyweights such as Hermès, Apple, American Express, Google, Nike, Chanel, and more.
In today’s market to stand out amongst the clutter, brands need to create multi-sensory campaigns that speak to the digitally tired consumer who craves real world, tangible experiences. Unexpected experiences resonate with consumers, attract more attention, and result in better retention so it’s no surprise iconic out of home locations will continue to be portals to digital brand experiences and purchases, thanks in large part to handheld devices. Always optimizing, KEVANI utilizes the latest technology to deliver ultra-premium media destinations that offer brands large-format platforms with unmatched exposure.
